Pursuing creativity

β€œFor me, service design is about taking action and implementing solutions, not just discussing ideas.”

In my early twenties, I managed restaurants, bars and events, and although I enjoyed it very much and learnt many different skills, I always yearned for a more creative career. Driven by this passion, I saved up to pursue art and design, enrolling in a foundation degree at De Montfort University. This experience helped me clarify my degree pathway, leading me to the University of Derby where I studied BA Illustration. There, I mastered Adobe Suite and visual communication, graduating with First Class Honours. It was during this degree that I discovered service design, a field that perfectly blended my skills in creativity, management, systems thinking, and design thinking, alongside my passion for politics, storytelling and making positive societal changes. I am committed to a long and impactful career in the design industry.

I thrive on tackling complex challenges and believe in a methodical, curious, practical approach to innovation. My goal is to create meaningful solutions that are rooted in thorough research and are aligned with the needs and aspirations of people. I look forward to contributing to transformative projects and making a positive difference through design.